Cheap Poetry, Necessary Magic

Tue 10/12/2010 5:40 pm. The very cheapest magic is poetry.

I was thinking about the relentless efforts of Recording magazine to convince us everything’s expensive — the magazine they produce (mostly email + answering machine + all-important ad sales org + a creative somewhere and a macintosh), and the recording sessions we pitiful amateur musicians so aspire to.

... And then in turn how everything is a kind of show biz where Mr. Businessman tries to convince the buyer what’s for sale is worth more than it is. ... And in doing that, the cheapest ingredient is poetry. ... Art. ... To impress the country bumpkin with your 1-tent show, you must — classically, clichédly — throw stars on the ceiling, conjure honor, love, beauty into the story....

I suspect that’s the secret ingredient of commerce; forget all that specialization nonsense. ... That’s how we can all take in each other’s washing and still create wealth: the magical, artistic, story-telling part. ... Like when Mr. Jobs’ minions take these boring electronic parts and fashion them into a gadget which will entrance a middle-aged liberal in a café across from the 14th street Apple store, as he moves the little icons around his magical screen with his finger....